Introduction

As the world is going faster each day the need for businesses to have an online presence has become more of a necessity than a requirement. Based on some reports we can say that, the businesses having an online presence have much higher chances of turning out to be successful in comparison to those who stay focused on the offline market.

Through social media you will be able to market your brand effectively. This is because more companies are waking up to appreciate the value of using social media and therefore they want to try and improve their performance. This implies focusing on human capital to identify the most qualified personnel to transform their business online.
Some are doing this by expanding marketing department to include specialists in social media others are partnering with agencies who only handle the social media aspect. On one hand, it is convenient to have a relationship with an agency and on the other, it is convenient to have an internal team how do you decide which one of them is better for your business?
Read more as we discuss some arguments to help you solve the problem of choosing between an agency and an in-house social media team for enhancing your brand. We will also disprove some of the myths concerning social media agencies and how it is possible to harness the potential in properly cooperation with them.

Importance of Social Media for Businesses

In recent times social media has emerged as a great platform for both growth and engagement for businesses as it provides the business with access to a large set of audience. For businesses in Delhi leveraging the social media marketing services in Delhi has become essential if they wish to be relevant and competitive in the market else they would be out of the market in no time.

Benefits of Social Media Marketing

Social media marketing is a service that comes with a lot of strategies for businesses to help them reach their target audience on different social media platforms. Using these platforms the service provider promotes the services and products of the particular business. This form of marketing has turned out to be successful because of the reach and engagement that it offers.

Platforms and Engagement

Social media platforms like Instagram, Twitter, etc. are used by the service providers to provide the businesses a reach to over a million users. A regular social media post does the job by making sure that the audience is engaged with the business. Social media platforms also allow the customers to have a direct one-on-one interaction with the business which helps in building a stronger relationship between the business and the customer resulting in the brand having customers loyalty and as well as positive feedback.

Affordability and Targeting

Compared to traditional marketing techniques being used by different businesses, social media marketing is shockingly affordable making it more budget-friendly. Many platforms such as YouTube offer advanced targeting options which eventually provide better returns for the business. Social media is also used to bring the traffic to your business’s website by attaching content with the link to your website. In short an active media presence can provide insights into competitors’ strategies as well as market trends which can be used by your business to gain some extra advantage.

Benefits of Social Media Agencies

Opting for a social media agency in Delhi can provide multiple benefits for businesses especially for the ones who want to have a reach in the local market.

Expertise and Skill Set

Social media agencies usually have a whole team full of experts who where each member specialise in different areas of social media marketing. Be it the content creation or the analytics part these professionals bring on board their skills to handle it all using their knowledge and experience. These teams stay updated with all the trends that are going on in the market at the current time while helping them in ensuring that the campaigns are carried out well and effectively.

Advanced Tools and Techniques

Professional social media agencies have access to advanced tools which are used for social media marketing and help in optimising the performance of the campaigns. These tools and techniques can be expensive as well but opting for a social media marketing service in Delhi helps reduce the cost since you do not need to purchase these tools since these agencies run scalable solutions for other businesses.

Focus on Core Activities

When you outsource a social media marketing service it allows you to stay focused on your business and let them do their work. This way you can have all your attention on the core activities of your business.

Challenges of Building an In-House Team

Building an in-house social media marketing team can sound like a better option but in reality it is a very hectic task to carry out. Be it the making of the team or the process of acquiring the right tools for the job, all of this not only takes a lot of time and energy but also is a budget heavy task.

Understanding the Business

An in-house team understands the business in a much better way compared to an outsourced agency since it is fully integrated into the business. This allows them to be more authentic and consistent as they only focus on the business. They also come with an advantage of availability which reduces the working and turnaround time for the business. This helps in managing customer relations as well as avoiding any sort of crisis.

Better Control

With an in-house social media team the business has a better control over the social media drives and campaigns. They can experiment new things and plan out brand specific strategies to get even more reach. This flexibility can turn out to be a big advantage in these fast paced environments.

Comparison of Costs and Scalability

Social media agencies offer a more scalable pricing model to the businesses which allows them to opt for the service that suits them as well as fits in their budget but on the other hand an in-house team turns out to be costly on the upfront as they need to pay the salaries, training cost and the equipment cost of the team that they are building.

Expertise and Training

Agencies have well trained working teams who are well updated with all the trends on the social media platforms but the in-house team is not such a big expert overall since they are mostly focused on just one business. They need to be continuously trained in order to stay updated on the latest trends and strategies that are being used on social media.

Scalability

In an in-house team scalability has always been an issue since you need to hire and train new employees whenever you are scaling up and vice versa if scaling down but that is not the issue with a marketing agency as they can easily shuffle the team members based on your needs. This scalability helps in budgeting and campaign management for the business.

Conclusion

In conclusion both a social media agency and an in-house team come with their own sets of advantages and disadvantages. Talking for businesses particularly in Delhi the choice depends on the business itself. In general the choice depends on several interesting factors such as the budget, scalability and need for control by the higher authority. Before choosing either of the two options one should consider all these points and only after evaluating these points on the business level they should move forward. Whether they develop an in-house team or outsource the service, one thing that needs to be kept in mind is that without a successful social media marketing team it will be a hard time for the business to grow.